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Products come and go on the market constantly. Most are a minor advance over a previous incarnation, some are only restyled, and others are just taking up room. But, once in a while, a product appears which represents a jump forward.

The Canon PowerShot Pro70 is one of these: a defining moment in the advance of consumer level digital cameras.
Half way between a SLR and a compact camera, the soon to be released Canon PowerShot Pro70, bears a lot of resemblance to an SLR in terms of general appearance, size and weight, and the layout of the controls. The differences are found in the separate optical viewfinder and the built-in lens.
The basic design: a large grip on the right side; most functions confirmed by a 3cm (1.25") x 1.4cm (.5") LCD display placed on the top right; a cluster of eight buttons around it; a shutter release placed on the top front portion of the grip; are all very similar to the controls commonly found on an SLR.

The decision not to include a built-in flash but offer a flash shoe for Canon Speedlights 220EX and 380EX instead, adds to the professional aspect of the Pro70.

The ergonomics of the Canon PowerShot Pro70 are almost flawless. This design, inspired by the Canon EOS 35mm cameras, fits the hand like a glove, letting the user have the freedom to concentrate on the picture, not the workings of the camera.

Three of the control buttons are dual function. The blue labels above them are functions used when the camera is in playback mode, the white labels are for the picture taking mode.

The macro button (flower icon), serves also as the self-timer, and the right-hand side button — in conjunction with the SET button — is used to activate the camera's built-in microphone which can be used for annotation of the recorded images.
The similarities to an SLR end on the back of the camera. "Plus" and "minus" buttons used for menu navigation and exposure compensation are situated under the right thumb. Immediately below them, the SET button is used to make selections. With these three buttons, all menued functions from formatting memory cards and reviewing images, to photographic settings can be done. It's simple and very quick.
The LCD monitor is one of the best designs so far. This is one screen you will not be wiping nose prints off of, nor will you constantly worry about scratching or damaging it in some way. Offering a 25 frames per second refresh rate, its brightness is adjustable, and the colour is as accurate as an LCD screen can be.

The screen is folded neatly under the viewfinder, its hard metal cover facing out. But, when needed, it can either be flipped open so as to extend to the left of the camera, or, when rotated 180°, it can be folded back, with the screen visible, under the viewfinder. Protected by a combination of a hard plastic shell and a metal casing, it is mounted on a very sturdy hinge, that allows pivoting the screen to a comfortable viewing angle.
normal) focal length. Pressing down on the lens mounted switch, zooms the lens smoothly to 70mm, while pushing it up takes the lens to the 28mm setting, one of the widest angles available in consumer digital cameras.

P (programmed) which offers 5 quality levels, and Auto, identified by a green rectangle, and referred to as the "Green Mode" which only offers 2 fine modes, both compressed. In the Auto mode the camera does everything, selecting the aperture and shutter speed. In the P mode, if desired, the user can select from a range of apertures via the LCD screen and the menu. Aperture selections are: f 2.0, f 2.8, f 4.0, f 5.6, f 8.0.

The Play mode allows the LCD monitor to be used to playback stored images which can be displayed as thumbnails, full screen or as a slide show. Finally, the PC mode lets the camera connect to a host computer via its serial port.

Last, but not least in terms of ergonomics, Canon provided an excellent viewfinder with a diopter correction. While not a TTL viewfinder, it affords a clear and bright view and has bracket markings indicating the autofocus area.

To the right of the viewfinder are two vertically positioned LEDs. The top one indicates autofocus and camera activity and the second is for the flash.




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