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Canon's the PowerShot S330 Digital Elph (Digital IXUS 330) brings back memories of the A50 by blending design elements of that earlier model with some of those found on recent Digital Elph cameras. The solid and impeccably finished metallic body's size is reminiscent of the A50, but the trim is more along the lines of the S100 and S110.

Although slightly larger than some of the other models in the Elph series, the S330 remains a very compact design easily slipped into a pocket.
The top of the S330 supports 2 controls: the Shutter Release with AF Lock at mid-course, and the Mode Dial which has the Power Switch at its centre. The modes on the dial consist of:
 
Full Auto Mode
Manual Mode
Stitch Assist Mode (Panorama)
Movie Mode (with sound)
Playback Mode
The Zoom control, which doubles as a way to present thumbnails on the screen in Playback or a way to magnify an image, sits astride the back ridge and has a tactile reminder of the telephoto side (a small bead on the surface of the right side button).
The back of the S330 has all the remaining controls plus a speaker on the left side of the optical viewfinder. In between, 2 small LEDs indicate flash ready or charging (orange) and camera ready/AF (green).

With this model Canon has grouped all the controls beneath the LCD screen, and added a large Multi-Function button to navigate the menus. In addition, each of its buttons also serves as an easy access to commonly used functions:
Light Metering (evaluative or spot); AE Lock; FE Lock.
Flash Modes: Auto, Red-eye reduction Auto, On, Off, Slow Synchro.
Continuous Mode (approx. 2.5 fps); Self-timer (2, or 10 seconds).
Macro Mode;
Infinity focus (Landscape).
Used for Exposure Compensation; White Balance; and Photo Effects. Provides single image delete in Playback.
Turns on or off the LCD screen. In Playback can be used to display the histogram of an image.
Calls up the menus.
Confirms a setting.

The S330 offers the user a way to personalize the camera, as do the recently released Canon S30 and S40. A special menu called "My Camera" provides a means to alter some of the camera's sounds and displays to taste.
Images and sounds, either singly or in combinations called "themes" can be selected from those already stored in the camera's memory to replace the default settings. Five items can be set separately (start-up image, start-up sound, shutter sound, operation sound and the self-timer sound); or an overall theme applied to all five.

Should the user desire, even more selections of themes, pictures and sounds can be transferred from the CD that accompanies the camera.
The addition of a multi-function controller in the S330 is a marked improvement in the ergonomics of this Digital Elph camera. 
Menu selections are easier to access, and so are the functions. Unlike some other models, the S330's controls are accurate and responsive all the time, although the menu itself seems a bit slow to appear. The addition of a multifunction button probably impacts the overall size of the camera, but the ease it adds to the manipulation of the S330 is, in our view, well worth it.




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