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Pentax continues the development of its digital camera line with the Optio 550, a model equipped with a 5 megapixel CCD and a 5X optical zoom.
Optio 430RS — like it, this one can easily slip into a pocket — but adds a lens that extends impressively from 3 to 4.5 cm (1.17 to 1.75 inch), depending on the focal length of the zoom.

The top left of the Optio 550 is fitted with a small speaker that provides surprisingly clear sound. Directly below is the optical viewfinder. The viewfinder is equipped with a diopter corrector, making it possible to adjust it to one's eyesight.

Two LED's are positioned to the right of the the finder's exit pupil. The upper one, green, flashes when the camera is focusing, and becomes solid green when the Optio 550 is ready to shoot.

The lower one is red and flashes while the flash is charging, becoming solid when the flash is ready. During the time the camera is saving the image, both LED flash asynchronously.
The upper right of the Optio 550 is similar in look and design to other models from Pentax. The Mode Dial has the 2-stage shutter release at the centre, and the power switch is to its left.

The Mode Dial of the Optio 550 provides added functions however, offering no less than 11 positions, which in this case include separate options for Program, Aperture and Shutter Priority and Manual mode.
Placed directly below the Mode Dial, and aligned at the top of the camera's back, is a row of buttons that ends with the zoom control.
All of these provide functions in both the recording and playback modes. Starting from the left, the first button:

Selects the flash modes: Auto, Auto Flash with Red-eye Reduction, Forced On, Forced On with Red Eye Reduction, Forced Off.
Locks images, preventing their accidental erasure.

The middle button offers multiple functions:

  • Self-timer: provides a 10 second delay.
  • Remote: for use with the optional remote control which has a 3 second delay (Remote Control Unit F).
  • Continuous mode: frame rate varies with the image size and compression, but the camera keeps capturing images as long as the shutter release is depressed.
  • Interval shooting mode: the start time can be specified, as well as the interval between each photo.
  • Multiple exposure mode: allows capturing images one on top of the other, and then determining their respective importance and brightness.
In Playback the button serves as access to the DPOF menu which is used to set which photos will be printed and how.

The third and last button before the Zoom control serves to select the type of Focus mode:

  • Macro mode: allows a focus distance of 15 to 65 cm (5.85 to 25.35 in.).
  • Landscape mode: sets focus to infinity.
  • Manual Focus mode: displays a distance scale on the LCD screen. The up and down arrows of the 4-direction controller are used to select the distance, and the centre of the image shown on the screen is magnified to assist focusing. Manual focus can be set from 2 cm (0.78 in.) to infinity.
  • Super Macro mode: allows an even closer distance to the subject than the standard Macro mode, 2 to 65 cm (0.78 to 25.35 in.).
  • Focus Point selection: allows setting the focus point to any of four other points peripheral to the centre point.
Serves to delete one or all images and sounds in the Playback mode. But, if enabled in the Setup menu of the Optio 550, can also be used to delete an image before it is saved while it is being shown on the screen.
Finally, on the far right side is the zoom control. In playback, the Wide angle side can be used to display thumbnails [] or, when pressed to the Telephoto side [], magnify the image currently shown on the screen up to 8X. When an image is magnified, the 4-direction control can be used to move the image so all parts can be seen.

The remaining controls for the Optio 550 are on the right side of the 1.5 inch LCD screen, and below.
Starts the Playback mode. The Playback mode is accessible while the camera is in the recording mode, or directly when the camera is off, by pressing the Playback button while powering up the camera.

The 4-direction control below is used to navigate the camera menus, and to confirm selections with the OK button at the centre. The control is precise, and selections are accurately recorded.
In addition, each of the directional arrows can be assigned a secondary function. Using the Setup menu, the arrows can be assigned to any of 11 functions frequently needed. Once set, the functions are activated holding down the MENU/Fn button below the screen. The MENU/Fc button also calls up the menu appropriate to the recording mode, as set by the Mode Dial.

DISPLAY serves to control the information overlay of the LCD screen, or to turn it off to conserve power. The Display button provides a number of different overlays, including camera settings, a real-time histogram or a composition grid.
The Optio 550 provides a number of shooting modes, including some found on other Pentax cameras:

Manual Mode: allows selecting apertures with the Up/Down arrows of the 4-direction controller, and shutter speeds with the Right/Left arrows. The exposure compensation screen overlay is used to indicate the exposure and blinks when the selected combination will result in an over or underexposed image.
 
Shutter Priority: shutter speeds are selected with the Up/Down arrows while the camera selects the corresponding aperture.
Aperture Priority: apertures are chosen using the Up/Down arrows and the camera matches the selection with the appropriate shutter speed.
Program Mode: both shutter speed and aperture are selected by the camera, but the user retains full control over all other camera settings.

Picture Mode: primary access to the Scene modes of the Optio 550:

Landscape: enhances colours slightly to make landscapes more vivid.
Night Scene: provides an extended shutter speed to allow night photography, the flash remains useable and can be used to light the foreground of a dark scene while allowing the background to be captured.
Flower: records using the macro mode and also enhances the saturation slightly.
Portrait: prioritizes a wide aperture to blur the background behind the subject slightly.
Beach and Snow: lowers the shutter speed slightly to increase the brightness of the exposure, compensating for the effect of the scenes's brightness on the metering.
Autumn colours: slightly increases the saturation.
Sunset: warms colours noticeably to preserve the colours of a sunset.
Fireworks: uses a 4 second shutter speed with the focus set to infinity and the flash forced off.
Text: switches to macro mode and increases contrast and sharpness.

Movie mode: records video clips with a 320 x 240 pixel frame size. The recording speed can be adjusted from 1X at 15 frames per second, to 2X, 5X, 10X, 50X or 100X, making the video clip up appear speeded-up when the movie is played back. Focus and white balance are set at the first frame while exposure is constantly adjusted. During video clip recording the optical zoom is locked, but the digital zoom can be used.
Panorama mode: records images sequentially so they can be assembled into panoramic photos later. The direction for the series of images is selected (moving towards the right, or towards the left), and a portion of the previous image is shown on the screen to make it easy to overlap each photo with the previous one, necessary for the software to create seamless panoramas.
3D mode: makes it easy to create 3D images by recording the first image on one half of the frame, and then recording the second with a slight offset. The combined image can then be viewed as a 3D image using the glasses supplied with the camera. (See the Characteristics section of the Pentax Optio 330GS review for an example of 3D images.)
Digital Filter mode: records the image with a selectable colour filter (blue, red, pink, purple, green or yellow), or as a black and white image, or sepia toned, or as Soft, which applies a slight blurring effect.
User mode: allows pre selecting a variety of settings (image size and quality, white balance, AF mode, metering, ISO, flash mode, exposure compensation, auto bracketing, zoom position, etc.) and recalling them simply by selecting the User position on the Mode Dial.
Sound Recording mode: turns the Optio 550 into a digital voice recorder. Recording time depends on the capacity of the memory in use.

Ergonomically, the Pentax Optio 550 is relatively easy to use, and its external controls are laid out with enough logic and space that they are easily remembered, and used.



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